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“When I read the comments, many of the younger generation have adopted us an an icon of the older gay generation, to which they feel a great indebtedness because the strides that have been made over the past few decades,” he explained. Reeves quickly answers that there are a “multitude of reasons” that the Old Gays have become an internet sensation. “I'm a hugger, and when I say on a video that I love you, it is from the bottom of my heart, it really is because I genuinely do, and that was an inheritance from my parents of loving.”īill Lyons spent most of his life working in catering and interior design, but it's his latest gig as an influencer that's giving him a confidence boost he never knew he needed. “But I just love back, and if I could hug everybody that says something, I would,” he said. Martin has an answer for everything, it seems, but he struggles to find a response on why people love them so much. It's still like it was yesterday because she was my bestie.” “This happened just right on time, and we were best friends until she passed away 10 years ago. “She was just in tears because she felt bad because she couldn't be there to help me through it,” he said of her reaction when he finally did tell her. Growing up in a religious household in the Bible Belt, Martin didn’t come out to his mom until he was 30 years old, even though he'd been out to other people for years. You can find some old ones that are just as bad as some of the younger ones,” he quipped. “Old gays are really no different than younger gays. Meanwhile Martin believes they’re educating people on “being human.” It turned out to be rather enjoyable.”įrom there, people of all ages, especially younger social media users, fell in love with them and started following their conversations, which include everything from their hilarious reactions to Cardi B's “WAP” music video to sharing their coming out journeys to a look back on the loves of their lives. “The first video we didn't really get paid anything for, we just went basically for the fun of it,” Robert Reeves, 78, told TODAY. I feel like a dinosaur, but the way that people are reacting to me and to the others, I can't believe it.”īased in Cathedral City, California, right outside the LGBTQ enclave of Palm Springs, the foursome of gay men, who range in age from the mid-60s to late 70s, were already friends when the dating app Grindr began using them as subjects in videos back in 2018. “I mean, at 77 years old, I never had any idea that this would happen to me.
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“We look forward to expanding upon that success with the ‘Old Gays’ to create an entertaining and successful long-form series that will be enjoyed by millions of viewers from all different backgrounds and ages across the world.“I'm still having a hard time wrapping my head around that, truly,” Bill Lyons, 77, added. “We have always been very passionate about telling stories within the LGBTQ+ community with our series that have included ‘Finding Prince Charming,’ ‘Todrick,’ ‘Escape the Night,’ ‘Instant Influencer,’ and ‘Lance Loves Michael,’ and have had an extremely successful track record collaborating with social media influencers which also include Joey Graceffa and James Charles,” Graden said. Their brand work also includes projects with HBO Max, “American Horror Story,” “RuPaul’s Drag Race,” Budlight Seltzer and Shake Shack. They first gained attention when they were featured in promotional videos for the gay dating app Grindr. In addition to their viral videos, the “Old Gays,” who range in age from mid-60s to late 70s, have appeared on the “Drew Barrymore Show” and “Today” show. “Their videos resonate with audiences young and old alike and viewers have shown extreme interest in seeing their lives on a more personal level which we intend to deliver upon.” “We are thrilled to be working with the hilarious and very talented ‘Old Gays,’” BGM CEO Brian Graden said. The “Old Gays” have more than 3.2 million followers and 320 million views across their social media platforms.